![]() Your listing also needs to be at least 10 days old. This function is available only on fixed price listings it can’t be used for auctions. This is the only way that sellers can directly communicate with watchers, so it’s one of your best opportunities for conversion. This new selling tactic allows you to directly message auction watchers a lower-price offer. In spring 2019, eBay began rolling out an “offer to watchers” function for sellers. ![]() The eBay selling tips below will help you create special offers and deals for watchers, optimize your listing to be more enticing, and employ a few psychological marketing tactics that encourage shoppers to act with urgency. While not all watchers can be converted into buyers, there are things you can do to encourage those watchers who have an actual interest in buying to take the plunge. For that reason, it’s worth focusing on and optimizing listings that have generated interest, with the goal of making a sale. Buyers have no idea how many other people are interested in the product, so high watch counts don’t generate any sort of external social proof or sense of urgency for shoppers.Īlthough you may not know much about who your watchers are or what their motivations are, a rising watcher count is still a useful flag that tells you someone out there is interested in your product. eBay recently began removing watch counts on most listings, so only sellers can see the number of watchers on their own listings. There is no way to ID who is watching your sale, or why.įurthermore, watch counts don’t provide any social proof or sense of urgency to shoppers. You can track how many watchers you have on each individual listing, but the identity of the watchers is kept anonymous. As a seller, you can see how many people are watching your listing under the Watcher column on your active listings page. Only a few of those possibilities are likely to convert into sales, and it’s impossible to know which category your watchers fall into. Many watchers are sellers of rival products and are simply checking out the competition to see how their listings perform.
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